Written by Robert González
Social media is the perfect mechanism to attract new potential customers if you’re looking for alternatives to increase your organization’s contact database. Millions of people use these platforms to entertain themselves, socialize, and keep up with events day by day. Today, we can see how companies in all industries have ads on social media to position their brands and raise awareness about their products.
Virtually Present thinks of you
At Virtually Present, we’ve prepared a list of the 6 best social media channels to generate leads.
This social media channel is a must on every list. Facebook has the highest number of users worldwide, with up to 3 billion people using the platform and about 2,600 active accounts every day, according to the information provided by zephoria.com. These figures prove that Facebook is the ideal platform to get new clients.
What makes this social network one of the most powerful platforms to get new leads is its function Facebook Leads Ads. This function allows you to design marketing campaigns limited to specific audiences and create posts with lead forms pre-populated that users can complete without leaving the platform.
Did you think that Twitter was out of the picture? Well, that’s not right. Twitter continues to be useful to attract new clients. Like Facebook, its more significant competitor, Twitter, has an effective mechanism to reach more people via ads. You can also create tweets that redirect to a landing page so that your future clients can provide their contact information by filling in a form.
The best of the best! If you want to get a significant number of high-qualified leads, LinkedIn is the holy grail. This social media channel allows you to reach the right audience because, among its users, you find professionals looking for reliable information and business contacts. So, make sure to provide them with what they’re looking for. This platform allows you to create digital ads to reach your target audience with the product or service you wish to advertise.
YouTube
Ads on YouTube allow you to connect with over 1.8 billion people worldwide, making this video platform the favorite one of the renowned brands. On YouTube, ads create a close connection between users and specific content. It’s no coincidence that ads got an increase of 18% on this platform during the last year, according to thinkwithgoogle.com.
The digital advertising options of this platform allows you to gather relevant information about your leads. To this end, you need to segment your audience, set characteristics of prospects, and choose the best ad type to get high interaction.
TikTok
Since the pandemic began, people have sought entertainment options, and what better social media channel to spend time and get distracted than TikTok?
TikTok is considered the social media network with the fastest growth on the Internet since it reached 115.2 million installs in March 2020.
You can take advantage of all its features to create educational or entertainment content for your brand. The friendly algorithm of this social media channel will help your brand grow an online community easier than you think. All you’ll have to do is to create high-quality content related to your product or services.
Those are the best social media channels for you and your business if you’re looking to increase your lead database and position your brand online. Before using these channels, please don’t forget that you need to analyze and learn about your target audience since every platform has a specific target. Check out your channels’ statistics and take your metrics into account to optimize your social media strategy.
Are you ready to take the first step? Contact us!
In order to be effective, Monique sinks herself deep into geeky and nerdy stuff like keywords and search queries, to understand positioning and website traffic among other key indicators.
Determined and smart, she develops a vision for each client's challenge and works with her team to deliver outstanding results.
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